Mission Statement

Founded in 2006, the Kyle Busch Foundation is committed to empowering those in need to overcome hardship by providing essential tools (financial, material and experiential) to allow them to live their best lives possible.

The Kyle Busch Foundation will concentrate its efforts on assisting organizations in fostering a stable and inspiring environment for people to live, learn, challenge and empower themselves as well as ensuring their day-to-day needs are met, whether it be at-risk children, families dealing with illness, single parents starting over, young women and other vulnerable groups.

Project Pink



“We are honored to partner with Samantha and Kyle Busch,” said Penny Lauricella, Pretty In Pink Executive Director. “Their commitment to assisting breast cancer patients in the Charlotte area mirrors our statewide mission. The money they are raising in connection with the October NASCAR Nationwide Series race at Charlotte (N.C.) Motor Speedway will pay the medical bills for 12 or more ‘Champions’ (the title we proudly give our deserving recipients) in Gaston, Mecklenburg, Rowan, and Union counties. We look forward to an ongoing relationship with the Kyle Busch Foundation as we help to save lives of North Carolina breast cancer patients.”

October is National Breast Cancer Awareness Month – an international campaign organized by major breast cancer awareness groups nationwide to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. Through “Project Pink: Protect Your Pair,” the Kyle Busch Foundation is doing their part on a local level to help those in need.

“Kyle and I want to make a big difference this year,” said Samantha Busch of the Kyle Busch Foundation, “by not only bringing awareness to the disease, but also by taking it one step further and helping our local neighbors who are fighting cancer now. The Pretty In Pink Foundation just touched my heart with the many ways they help their ‘Champions’ throughout the process. One main component of Pretty In Pink services is that they pay medical bills locally in North Carolina, for people who are struggling with finances. As we were reading through the bios of these brave individuals, we realized that they are right here in our community – faces we can identify with – and that made us realize this was the perfect fit for our, ‘Project Pink: Protect Your Pair’ campaign.”

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Kyle Busch Foundation Events

New Hampshire Motor Speedway ticket package!

  • Grandstand Ticket to the Sprint Cup race (September 21st 2014)
  • Official Race program
  • Guided Pit Tour the morning of the Sprint Cup race
  • Access to X9 hospitality area with food, drinks and games. (Includes Beer and Wine)
  • Parking Pass
  • Meet and Greet with Samantha Busch
  • Goodie Bag

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